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How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

Genes

Several genes have been implicated in Alzheimer's, but the big one is the e4 allele of the ApoE gene (on chromosome 19). This variant is found in about a quarter of the population.

Having it doesn't mean you are foreordained to develop Alzheimer's, but it certainly increases the risk substantially. The risk goes up considerably more if both of your genes are the e4 variant (remember you inherit two: one from each parent).

Learning a new language is made considerably more difficult if that language is written in an unfamiliar script. For some, indeed, that proves too massive a hurdle, and they give up the attempt.

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

Flashcards are cards with a word (or phrase) on one side and its translation on the other. You can buy ready-made flashcards, and these can certainly be helpful, particularly if you're inexperienced at learning another language. However, it is more effective if you make them yourself. Not only will the cards be customized to your own use, but the activity of selecting words and writing them down help you learn them.

There was an alarming article recently in the Guardian newspaper. It said that in the UK, diabetes is now nearly four times as common as all forms of cancer combined. Some 3.6 million people in the UK are thought to have type 2 diabetes (2.8 are diagnosed, but there’s thought to be a large number undiagnosed) and nearly twice as many people are at high risk of developing it. The bit that really stunned me? Diabetes costs the health service roughly 10% of its entire budget.

Coding mnemonic

Coding mnemonics are used for encoding numbers. Because words are much easier for most of us to remember, a system that transforms numbers into letters is one of the best ways for remembering numbers — as seen in the modern innovation of encoding phone numbers into letters (0800-ANSETT).

A coding system is very useful for remembering numbers, but it must be said that few people have sufficient need to memorize long numbers to make the initial cost of learning the code acceptable.

The method of loci or place method

This is the classic mnemonic strategy, dating back to the ancient Greeks, and is (as evident from its continued use over 2500 years) an extremely effective strategy for remembering lists.

I have spoken before, here on the website and in my books, about the importance of setting specific goals and articulating your specific needs. Improving your memory is not a single task, because memory is not a single thing. And as I have discussed when talking about the benefits of ‘brain games’ and ‘brain training’, which are so popular now, there is only a little evidence that we can achieve general across-the-board improvement in our cognitive abilities.

The Seattle Longitudinal Study of Adult Intelligence has followed a group of more than 5000 people for well over four decades. The program began in 1956 and participants have been tested across a whole gamut of mental and physical abilities at seven year intervals since that date.

The study has found: